40 Winks is situated in vibrant and trendy East London. David Carter’s home is a historic and elegant four storey Queen Anne townhouse built in 1717. David is an internationally acclaimed interior designer (check out his super cool website at www.alacarter.com), and the extensive work he has carried out has generated hundreds of pages of editorial in leading interiors magazines all over the world.
“Bold, romantic and fantastical” is how one American magazine described it… An intoxicating mix of old and new, of the seriously grand peppered with a sprinkling of shabby chic, his home exudes glamour, wit and charm.
For many years 40 Winks has been one of London’s most popular and successful location houses, providing a playful and luxurious backdrop for countless fashion and celebrity shoots.
But with two rarely used guest bedrooms, 40 Winks was launched in 2009 to help give photographers, stylists, art directors, designers, buyers, models and anyone in the creative and fashion industries somewhere fun and different to stay when they are in London for work or pleasure. 40 Winks has received thousands of pages of press since then, and is now one of the best reviewed hotels in the world, attracting guests who are looking for something special, unique and magical.
The concept is simple. To offer you a ‘home from home’… a place where you can hang your hat or park your suitcase while enjoying a little bit of understated opulence and a large dose of quirky style – all at a very affordable price.